Buying signal and intent data tools: the 2026 comparison

This comparison is maintained by MeetMagnet, which is part of the market being compared. We wrote it to stay useful even if you don’t choose us: the facts come from the vendors’ websites, the prices are those shown publicly during our survey of 26 September 2026, and every tool has its ideal profile. When a price is not public, we say so.

Buying signal software or intent data tool: what are we talking about?

Under the “intent data” label, there are in fact four families of tools that don’t do the same job:

1. Account-level intent data: it measures a company’s interest in a topic (visits to your website, reading across content networks). Built for marketing and ABM at large accounts.
2. Buying signal tools: they spot dated facts (a reaction to a post, a hire, a new role, a funding round) and attach them to a person or a company.
3. Sending tools and databases: they add signals as a filter or an add-on, but their core is still sending sequences or finding contacts.
4. Services: agencies or assisted offers, where someone handles targeting, messages and follow-up.

If the difference between intent data and a buying signal isn’t clear, read intent data vs buying signals: what’s the difference first.

Which tools should you compare in 2026?

As of 26 September 2026. Public entry prices, excluding VAT where the vendor says so, in dollars where the vendor shows dollars. They change often: check the vendor’s website before you decide.

Tool	Type	Signal sources	Opener and messages	Human included	Public entry price	What is capped
MeetMagnet	Signals + prospecting, software or Assisted plan	LinkedIn (reactions and posts) at scale; reviews, forums, social networks, job postings, press in the multi-source option (Assisted plan)	First message written from the signal, reviewed; LinkedIn and email	Yes in the Assisted plan (€299/month excl. VAT)	€149/month excl. VAT (Self-serve, 7-day trial)	Nothing on signals: unlimited, no lead credits or AI credits (LinkedIn’s limits apply)
Gojiberry	Signals + AI prospecting	Engagement with your company or content, profile views, followers, engagement with competitors, job changes, hiring, lookalikes of your best customers	AI-written messages, LinkedIn then email, automatic follow-ups; pre-written replies for you to approve	Not in Pro (chat support); dedicated account manager in the custom plan	$99/month (Pro, 2 agents, up to 1,800 prospects contacted/month)	Volume: 1,800 prospects contacted/month (more as an add-on)
Haliro	Signal-based sales intelligence, France	Market sources, competitive and distributor intelligence	Opportunity sheet and call guide; writing help is not its focus (per its pricing page)	3-month guided pilot	€99/month excl. VAT (Essentiel, self-serve); Opportunity Scan €790 excl. VAT (one-off); pilot from €7,500 excl. VAT	Scope (25 accounts for the Opportunity Scan)
Rodz	Credit-based business signals	40+ business signals, pushed to your CRM or sequencing tool	No, feeds other tools	No	Credit packs with no subscription, from €50 (500 credits)	Pay per lead: 0.5 to 7 credits per lead depending on the signal
Mantiks	Hiring signals	Job postings	Data and contacts; done-for-you prospecting as an option	Outsourced prospecting on quote	€99/month excl. VAT (Starter, annual commitment, 500 credits/month)	500 credits/month (Starter)
Amplemarket	AI sales suite	Intent signals, job change alerts	AI writing assistant, multichannel	Shared CSM in Startup, dedicated in Growth (on quote)	$600/month (Startup, annual, 2 users)	Email, phone and alert quotas
lemlist	Multichannel sequences	Signals on credits, from $29/month for 100: hiring, funding rounds, website visits, job changes, LinkedIn engagement	Sequences, AI personalisation; email, LinkedIn and calls in Multichannel	Dedicated account manager in Enterprise (on quote)	$69/month (Email, unlimited users); $109/month per user (Multichannel)	Signals on credits
La Growth Machine	LinkedIn and email sequences	People who like, comment, attend an event (from the Pro plan)	Sequences to configure, AI assistant	Human support in every plan; dedicated strategist from 4 identities (Ultimate)	€50/month per identity (Basic, annual; €60 monthly)	250 to 1,000 enriched leads/month depending on the plan, then credits
Waalaxy	LinkedIn sequence sending	Reactions, groups, events as targeting filters	Templates and AI writing assistant; email only in Business (€69/month)	No (chat and email support)	€19/month (Pro, LinkedIn only, 300 invitations)	Invitations: 300/month in Pro, 800 from Advanced
Humanlinker	Prospecting assistant	News monitoring and business signals, only in Business (on quote), not in Pro	AI writing, personality profile	No	€69/month excl. VAT per user (Pro, billed €828/year; 200 AI credits/year)	200 AI credits/year (Pro)
Pharow	French company database	Hiring, funding rounds, growth, technologies (filters)	No, export to a sending tool	No	€105/month excl. VAT (Essentiel, annual; €139 monthly)	1,000 credits/month
Leadfeeder (formerly Dealfront)	Website visitors, account intent	Companies visiting your website	No	Shared CSM, dedicated in Scale	Lite free; Discover from €79/month (annual); intent filter from €369/month (Activate)	Quotas of identified companies, and credits
Common Room	Buyer intelligence, large accounts	Multiple signals at account and person level	AI-assisted prospecting	Shared CSM, dedicated above that	$2,500/month (Essential, annual, 5 seats)	RoomieAI credits, Bombora topics
6sense	Account intent data, ABM	Third-party intent	Depends on modules	Not public	On quote	Credits to unlock contacts
ZoomInfo	Database and account intent data	Not verified (pricing page not accessible on 26 September 2026)	Depends on modules	Not public	On quote	Not public
Hacquisition	Signals + AI + human agency	Hiring, funding rounds, job changes, technologies	Written by the agency	Yes, human-led	€790/month (Essentiel, 1 channel)	500 prospects/month (Essentiel)
Prospecting agencies	Full service	Mostly list-based; a few agencies target on signals (e.g. Hacquisition)	Written by the agency, often by phone	Yes	€1,000 to €3,000/month for most entry offers	Budget, days or number of meetings set in the contract

Trigify is no longer comparable: acquired by HubSpot, it is retiring its platform. Standard access stays open until 22 October 2026 (11:59 pm London time); accounts are not migrated and data is not passed to HubSpot, according to the announcement published on its website on 23 September 2026.

Credits and quotas: what does each tool cap?

The entry price doesn’t tell the whole story: every tool in this table caps something. Gojiberry caps volume (1,800 prospects contacted per month in Pro). lemlist sells signals on credits. Waalaxy limits invitations (300 per month in Pro). La Growth Machine, Mantiks, Pharow, Humanlinker, Amplemarket, Leadfeeder, Common Room and 6sense count credits or quotas. Rodz charges per lead detected, and Haliro limits the scope it monitors.

With MeetMagnet Self-serve (€149/month excl. VAT), signals are unlimited, with no lead credits and no AI credits. One caveat applies to everyone, us included: LinkedIn’s limits apply to every tool, and none can promise you a volume.

Example, as of 26 September 2026: at lemlist, signals plus multichannel come to $109 (Multichannel) + $29 (100 signals) + $20 (enrichment) = $158/month for 100 signals.

Which tool should you choose for your profile?

• Choose Gojiberry if you want a software-only tool that prospects and follows up automatically on LinkedIn then by email, suggests pre-written replies you send in one click, integrates with HubSpot or Pipedrive, and if 1,800 prospects contacted per month is enough for you.
• Choose Haliro if you have a team of 3 to 15 salespeople, you want sourced opportunity sheets and your team knows how to open the conversation itself.
• Choose Rodz if you already have a CRM and a sequencing tool, and just want to feed them with signals, paying as you go.
• Choose Mantiks if you are a recruitment agency, an IT services firm or a consultancy, and hiring is your main signal.
• Choose lemlist, La Growth Machine or Waalaxy if you already know who to write to and your main need is sending, across several channels, with good sequence tracking. Signals are an extra there: on credits at lemlist, as a targeting filter at La Growth Machine and Waalaxy.
• Choose Humanlinker or Pharow if you need to prepare your outreach or build lists in France, and you write the messages yourself. At Humanlinker, business signals and news monitoring are reserved for the Business plan, on quote.
• Choose Amplemarket, Common Room, ZoomInfo, 6sense or Leadfeeder if you have an established sales team, long cycles, traffic on your website or a budget of several thousand euros a year, and someone to work the data.
• Choose an agency if you want to hand over everything, phone included, and the budget allows.
• Choose MeetMagnet if you are a B2B SME with existing customers and a validated market, no dedicated prospecting team, buyers who can be identified on LinkedIn, and you want every first message to start from a real signal, with a person who calibrates the setup and tracks the results. Optimmo Energies, a SaaS vendor for real estate, gets 4 opportunities a month this way (see the case).

What MeetMagnet doesn’t do well, or not in the standard plans: detection runs at scale on LinkedIn only. If your buyers aren’t there at all, the other sources (reviews, forums, social networks, job postings, press) exist but fall under the multi-source option of the Assisted plan. Nor is it a high-volume sending tool: if your strategy relies on thousands of emails a week, a sequencing tool will suit you better. And if you are launching your business with no customers or validated market, no signal tool will replace that groundwork.

Trigify is closing: what should you do with your LinkedIn signals?

If you were using Trigify, the deadline is close. A few steps so you don’t start from scratch:

1. Export before standard access ends on 22 October 2026 your lists, your history and your signal setup.
2. Sort them: which signals produced replies, which only produced volume.
3. Test a replacement on those signals, with your real target, during the trial period.
4. Look at what comes after the signal: does the tool only give you a list, or also a first message and follow-up through to the meeting?

What questions should you ask during the trial?

A demo shows the best case. Ask these questions on your own data instead.

1. Where exactly do the signals come from? LinkedIn, job postings, press, website visits? Are they publicly visible or inferred?
2. How many of the profiles it surfaces are in the right role? Count over a week. A signal from the wrong person is worth nothing.
3. Who writes the first message, and from what? A signal spotted, then a generic message, is just one more cold message.
4. What happens when someone replies? Who reads, who qualifies, who offers a time slot?
5. Who adjusts the target when results drop? You alone, a support desk, or a person who follows your account?

For question 3, take a real signal surfaced by the tool and read the message it suggests.

Illustrative example

Signal: the finance and admin director of an SME comments on a vendor’s post about mandatory e-invoicing.

Opener that falls flat: “Hi Claire, I saw your comment on e-invoicing. Our solution helps SMEs through this transition. Would you have 20 minutes for a demo?”

Opener that gets a reply: “With e-invoicing, the longest part often isn’t choosing the platform, it’s reworking the flows with suppliers. Have you already made your choice, or is it still open?”

If the tool produces the first version, you will rewrite every message. If it produces the second, it saves you the hardest step. The quality of the signal matters; the quality of the opener decides whether you get a reply. To know which signals deserve a message, see how to qualify a signal before you reach out.

Software, assisted service or agency: what are you really paying for?

On top of the listed price comes the time spent running the tool.

Option	Price (as of September 2026)	What you do yourself
Standalone prospecting software	€89 to €300/month	Target, messages, replies, follow-up
Assisted service (software + human)	€299/month at MeetMagnet (Assisted)	Approve the target and messages, take the meetings
Prospecting agency	€1,000 to €3,000/month	Attend the meetings

The difference between software and an assisted service comes down to human time. Same tool, same detection: what changes is that a person calibrates the target, reviews the openers and makes adjustments every month. If you don’t have that time, count it in the real cost of software.

Whatever tool you pick, judge it on what matters: conversations that lead to meetings. The method for getting there is set out in from buying signal to meeting, and the available signal sources in our pages on signals by source.