B2B buying signals: 25 examples and the opener that gets a reply
B2B buying signals: 25 examples in 5 groups, the opener that gets a reply for each, the signals to ignore and the route from signal to booked meeting.
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Articles on buying signals
Spot the moment a company has a reason to buy, and know what to do with it.
Sales monitoring: how to track prospects for buying signals (5 steps and tools)
Sales trigger monitoring in 5 steps: pick your target, the sales triggers to track, the sources, how to sort alerts and how to turn them into meetings.
Buying signal and intent data tools: the 2026 comparison
2026 comparison of buying signal and intent data tools: signal sources, messages, human support, prices as of September 2026 and a verdict by profile.
AI project buying signals: what shows up before the tender
AI project buying signals appear before the tender: a first data hire, a champion appointed, a leader posting about early trials. Here is how to read them.
ERP migration: the signals that announce it's coming
ERP migration: the buying signals that announce it months before the tender, who to contact at each stage, and the opener that actually gets a reply.
International expansion buying signals: spot firms before they land
International expansion buying signals show up before a company lands on a new market: an export hire, a translated site, a trade show abroad.
Job postings as a buying signal: what hiring reveals, and the opener
Why a job posting is a buying signal, which ads reveal a need, who to contact and how to write the opener without reciting the ad back to the prospect.
New decision-maker, new suppliers: job changes as a buying signal
Why a job change is a buying signal, which appointments matter most, when to contact a new decision-maker, and the opener that actually gets a reply.
Buying signal or noise? How to qualify a signal before you reach out
How to qualify a buying signal before you write: 6 questions to ask, the false signals to ignore and how to turn the signal into an opener that gets a reply.
Sales triggers: 12 trigger events and the opener for each
12 sales triggers (trigger events) for B2B prospecting, how they differ from weak signals, and the opener that turns each into a conversation and a meeting.
What is intent data? Definition, sources, and how it differs from buying signals
What is intent data? Definition, first-party and third-party sources, and how intent data differs from buying signals. Which one to use in B2B.
How to identify your business signals: method, sources and tools
How to identify the business signals that fit your offer: the why/when method, sources to watch, traps to filter out and the opener that comes next.
How do algorithms predict purchase intent?
Purchase intent: how AI prospecting algorithms rely on the EKB, TRA, TPB and Howard-Sheth models to spot the right moment to reach out to a prospect.
What is a business signal? Definition and examples
Business signal: definition, 9 concrete examples (funding round, hiring, LinkedIn likes...) and how to build them into your B2B sales strategy.