AI marketing skills: 40 free skills for B2B SMEs

“AI marketing skills”, “Claude skills for marketing”, “agent skills”: marketing teams have been hearing these words for a few months, often without a clear idea of what sits behind them. For a small B2B team, though, skills are one of the simplest ways to get an AI to work with a method instead of one prompt at a time. Here is what a skill is, the free pack of 40 skills we publish for B2B SMEs, and an honest comparison of the other marketing skill repos out there.

What is an AI marketing skill?

A skill is a folder that contains at least one SKILL.md file. The file starts with a name and a description, then gives instructions in Markdown: the steps, the rules, the expected deliverable. The folder can also hold reference files, templates or scripts.

The assistant does not read everything at once. At startup it loads only the name and description of each skill. When your request matches a description, it reads the full instructions, then any extra files it needs. So you can install dozens of skills without cluttering the conversation.

📌 Anthropic created the format for Claude in October 2025, then published it as an open standard, Agent Skills, on 18 December 2025. Its official specification is public, and the standard’s site lists dozens of compatible tools: Claude, Claude Code, Codex and ChatGPT, GitHub Copilot, Cursor and Gemini CLI, among others (checked on 2 October 2026).

A marketing skill is simply a skill that carries a marketing method: writing a 90-day plan, auditing a page, drafting an email sequence, qualifying a buying signal.

Why do skills change marketing work for a small B2B team?

In a B2B SME, marketing is often the founder plus one person, sometimes part-time. A well-written prompt helps once, then gets lost in a document. A skill keeps the method: the same request produces the same kind of deliverable next week, and for the colleague sitting next to you.

Three practical differences:

• The method is written once. The steps, the traps and the deliverable format live in the folder, not in someone’s head.
• The context is given once. A good pack relies on one file describing your offer, your clients and your tone, read by every skill.
• Skills hand over to each other. The skill that finds buying signals passes on to the one that writes the opener, then to the one that follows up.

A skill does not make the AI smarter. It saves it from starting with a blank page, and saves you from explaining your business again in every conversation.

What is in our “MeetMagnet Marketing Skills” pack?

The pack holds 40 skills we wrote ourselves for B2B SMEs and their sales and marketing people: manufacturing, agencies, consulting, IT services, B2B services, SaaS. The skills are in English, the language AI assistants handle best, and the pack stays in English whatever the language of this article. They are released under the MIT license, so you can modify and share them.

One thread runs through them, our method: a buying signal gives you the right moment, an opener built on that signal gets a reply, and the reply leads to a meeting. You will find it in the prospecting skills, but also in the marketing ideas, the plan and the growth loops.

Area	Skills	Examples
Foundation	1	product-context
Strategy	8	marketing-ideas, marketing-plan, marketing-loops, marketing-psychology, customer-research, positioning, pricing, launch
Prospecting and signals	6	buying-signals, multi-source-signals, linkedin-intent-search, signal-opener, cold-email, follow-up
Sales	5	meeting-booking, sales-call-analysis, weekly-pipeline-review, competitor-battlecards, sales-enablement
SEO and content	9	seo-audit, ai-seo, geo-article, article-visuals, content-strategy, site-architecture, schema, programmatic-seo, linkedin-content
Copy and conversion	5	copywriting, copy-editing, landing-page-cro, lead-magnets, email-sequences
Growth	6	referrals, free-tools, trade-shows, co-marketing, ab-testing, analytics

Every name starts with meetmagnet- (for example meetmagnet-marketing-plan).

Where should you start?

🎯 Run product-context first. It interviews you in a few rounds (your offer, who buys, what happened at your last three clients in the month before they called you, your proof, your tone) and writes a .meetmagnet/product-context.md file. The other 39 skills read it before they start, and mark what they do not know as TODO rather than make it up.

Then three strategy skills set the direction:

• marketing-ideas works from a bank of about 60 ideas, names your bottleneck first, then keeps only 3 to run over the next 4 to 8 weeks.
• marketing-plan builds a 90-day plan: one goal, the funnel maths worked backwards, 2 or 3 bets, a week-by-week calendar.
• marketing-loops maps the loops where the output of one cycle feeds the next (signal to meeting, client case, referral) and finds the step that leaks.

The prospecting skills: what we do every day

Signal-based prospecting is what we do every day at MeetMagnet, and it is the most detailed part of the pack. buying-signals separates moment signals (a hire, a new plant, a post about a problem) from interest signals (repeated reactions on a topic), rates them from weak to strong and writes them the way a person would say them. We cover these signals in our guide to B2B buying signals.

signal-opener then writes the first message from a real signal, in three steps: read the signal, build the opener, end with one easy question. follow-up chases with something new each time, and meeting-booking turns a reply into a meeting with two specific time slots.

Illustrative example

Signal: the sales director of a manufacturing SME comments on a post about trade shows that no longer bring in leads.

Weak opener: “Hi Mark, we help manufacturers generate more leads with our prospecting solution. Would you have 15 minutes for a quick call?”

Opener that gets a reply: “Hi Mark, you mentioned trade shows bring in fewer contacts than they used to. On your side, is it fewer visitors at the stand, or the follow-up after the show that gets stuck?”

The first one talks about the sender. The second picks up what Mark just wrote and asks a question he can answer in one line. That is exactly what the skill checks, and what we explain in our article on using AI to write prospecting messages.

How do you get the pack for free?

👉 Leave your first name, last name and email in the form below (the form is in French), and the zip with the 40 skills downloads straight away.

What other marketing skill repos are there?

We are not alone, and that is a good thing. The table below lists the most followed GitHub repos of marketing skills, with data checked on GitHub as of 2 October 2026. Focus and strengths come from each repo’s description and skill names: we did not audit what the skills contain.

Repo	⭐ Stars	Author	License	Focus	Strengths	Last activity (2026)
marketingskills	52,360	coreyhaines31 (Corey Haines)	MIT	Full SaaS marketing	50 skills, one per discipline, shared context file	2 Oct
knowledge-work-plugins	25,979	Anthropic	Apache-2.0	Role plugins, including marketing and sales	Official; 8 marketing and 36 sales skills, ready for connectors	1 Oct
claude-seo	18,177	AgriciDaniel	MIT	Technical and on-page SEO audits	35 skills, data extensions, reports	29 Sep
geo-seo-claude	10,910	zubair-trabzada	MIT	Visibility in AI answers (GEO)	Citability scoring, llms.txt, client reports	2 Oct
seomachine	7,469	TheCraigHewitt	MIT	Long-form SEO articles	Blog-writing workspace, 25 skills	5 Aug
notfair-plugin	3,886	nowork-studio	MIT	SEO, GEO and paid ads	Google Ads, Meta Ads, Search Console	1 Oct
social-media-skills	3,707	charlie947	MIT	Social media posts	17 focused skills: hooks, carousels	15 Sep
ai-marketing-skills	3,594	ericosiu	MIT	Growth, outbound, content	Operator-style methods: outbound, content, revenue	22 Sep
social-media-research-skills	3,081	ScrapeCreators	MIT	Social media research	Profiles and trends, through a paid API	26 Aug
marketing-skills	3,001	irinabuht12-oss	None declared	Paid ads audits	Google Ads and Meta Ads: bids, audiences	24 Sep
aaron-marketing-skills	2,858	aaron-he-zhu	Apache-2.0	Marketing team across 7 disciplines	120 skills, quality gates per discipline	2 Oct
skills	2,316	wondelai	MIT	Frameworks from well-known books	Positioning, offer, messaging, CRO	10 Sep
claude-blog	2,306	AgriciDaniel	MIT	Running a blog	End-to-end pipeline, quality gates	2 Oct
aso-skills	2,127	appeeky	MIT	App Store Optimization (ASO)	iOS and Android	27 Sep
goose-skills	1,228	gooseworks-ai	MIT	Growth and GTM	Largest catalogue (293 SKILL.md), data APIs	2 Oct
marketing-skills	1,005	kostja94	MIT	Very broad marketing	172 skills, page-type templates	25 Sep
openclaudia-skills	705	OpenClaudia	MIT	Multichannel marketing	Tool-specific skills (Ahrefs, Apollo…)	18 Sep
affiliate-skills	689	Affitor	MIT	Affiliate marketing	From research to reporting	15 Sep
gtm-agents	412	gtmagents	Apache-2.0	B2B GTM, RevOps, ABM	Very broad B2B coverage	3 Apr
ColdIQ-s-GTM-Skills	291	Cold-IQ	None declared	Outbound and cold email	137 sales triggers, email templates	2 Sep
skills	112	social-media-skills	MIT	Social media end to end	106 skills, very recent	1 Oct

Two repos have no license declared (irinabuht12-oss/marketing-skills and Cold-IQ/ColdIQ-s-GTM-Skills): without a license, reuse is not permitted by default, so ask the author before adapting their skills. Skill counts are the number of SKILL.md files, and a few repos contain duplicates.

Which one, for what?

• A general base for SaaS marketing: coreyhaines31/marketingskills.
• A structured, multichannel marketing team: aaron-he-zhu/aaron-marketing-skills; for very broad coverage, kostja94/marketing-skills or OpenClaudia/openclaudia-skills.
• A full SEO audit: AgriciDaniel/claude-seo. Getting cited in AI answers: zubair-trabzada/geo-seo-claude.
• Running an SEO blog: AgriciDaniel/claude-blog or TheCraigHewitt/seomachine.
• SEO plus paid ads: nowork-studio/notfair-plugin.
• Writing LinkedIn and social posts: charlie947/social-media-skills.
• Sales, on an official base: anthropics/knowledge-work-plugins (sales plugin).
• Outbound and cold email: Cold-IQ/ColdIQ-s-GTM-Skills; tool-driven growth: gooseworks-ai/goose-skills or ericosiu/ai-marketing-skills.
• RevOps and ABM: gtmagents/gtm-agents, with little activity since April.
• Niches: appeeky/aso-skills for mobile apps, Affitor/affiliate-skills for affiliate marketing.
• A B2B SME that prospects from buying signals through to the meeting: our pack.

Nothing stops you from combining several: a general pack, an SEO pack and our prospecting pack sit together well, as long as two skills do not compete for the same description.

How do you install and use marketing skills well?

Installation takes a few minutes, with no code:

1. Unzip the file. Each skill is a meetmagnet-… folder with its SKILL.md.
2. Copy the folders into your tool’s skills directory: for example .claude/skills/ in a project, or ~/.claude/skills/ for all your projects with Claude Code. Codex and other tools give theirs in their documentation. In the Claude app, you can upload a zipped skill in the settings.
3. Run product-context once, and correct the file it writes.
4. Ask for the task in plain words (“prepare my marketing plan for the next 90 days”) or name the skill (“use meetmagnet-marketing-plan”).
5. Review the deliverable, correct it, and update the context file when your offer or your clients change.

💡 Start with two or three skills tied to your current problem rather than all 40. If your messages get no replies, the buying-signals, signal-opener, follow-up, meeting-booking chain is enough to get going, and follows the method described in from buying signal to meeting.

When is a marketing skill useless?

A skill structures the AI’s work; it does not replace your data or your judgement. It is useless, or even misleading, in a few cases:

• Without real context. If nobody filled in the context file, the skill produces a generic deliverable. Our skills mark what they do not know as TODO instead of making it up, but a plan without your real numbers is still a guess.
• For a quick, one-off task. Rewording a headline does not need a method: a direct question is enough.
• When the AI has to find facts. A skill does not make up market data, signals or client numbers. Check everything it states before you publish or send it.

⚠️ Read a skill before you install it, especially if it contains scripts: the assistant may run them. Our pack is text only, with no scripts.

Finally, a skill helps you write the right opener, but it does not watch your prospects. If you want the signals without hunting for them by hand, MeetMagnet spots buying signals on LinkedIn every day, suggests an opener based on each signal for you to approve, and sends it on LinkedIn and by email.

Sources

• “Agent Skills Overview” and “Specification”, agentskills.io, checked on 2 October 2026, https://agentskills.io/ and https://agentskills.io/specification
• “Anthropic makes agent Skills an open standard”, SiliconANGLE, 18 December 2025, https://siliconangle.com/2025/12/18/anthropic-makes-agent-skills-open-standard/
• coreyhaines31/marketingskills (MIT license), which inspired the structure of our pack, in particular the shared context file read by every skill; our skills are written from scratch, https://github.com/coreyhaines31/marketingskills
• Repos in the comparison: GitHub API data (stars, license, last activity, number of SKILL.md files), collected on 2 October 2026, at the links in the table above
• MeetMagnet Marketing Skills, 40 skills, MIT license, 2 October 2026