Instagram automated messages: the limits for prospecting without getting your account blocked
Instagram automated messages: what Meta forbids, Instagram DM limits per day, the signals that get an account blocked and our sending rules.
B2B prospecting method
From the first signal to the meeting, step by step.
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Exclusion list: how to exclude your customers (and your partners' customers) from prospecting
Prospecting exclusion list: who to put on it, which identifiers to use, how to apply it in your tools, and what to do when a customer gets contacted.
How to find clients when word of mouth is no longer enough
How to find clients without relying on word of mouth: spot the buying moments your referrers used to pass on, then reach out at the right time. Method.
Prospecting: how long until you see results, and how do you know it's working?
How long does prospecting take to get results? What to look for in week 1 and months 1, 2 and 3, the success metrics, and when to keep going or stop.
How many prospects to contact per week to get X meetings? Working it out backwards
How many prospects to contact per week or per day: work backwards from the meetings you want, with our real ratios, 3 scenarios and the actual limits.
BANT vs SPIN vs SONCAS: which method should you use to qualify?
BANT vs SPIN vs SONCAS: what each sales method is for, when to use it in an SME, example questions, a comparison table and a word on MEDDIC.
Cold outreach reply rate in B2B: 2026 benchmarks, and ours
Cold outreach reply rate: 2026 benchmarks, our figures on 15,910 prospects (30% replies, 4.9 meetings per 100) and how to calculate your own rate.
GDPR B2B prospecting: what is allowed in 2026
GDPR B2B prospecting: what is allowed in 2026 by email, LinkedIn, phone and AI, the CNIL's KASPR fine and a cold email GDPR notice template to copy.
The 10 best B2B prospecting software tools in 2026 (comparison)
The 10 best B2B prospecting software tools in 2026: prices checked on 15 October, strengths, limits, screenshots and a scoring table on 8 criteria.
B2B lead generation: 10 methods, and why to start from a signal
B2B lead generation: 10 methods compared on effort, time to first leads and lead quality, and why starting from a buying signal leads to meetings.
Objection handling: the 7 B2B sales objections and what to say
B2B sales objection handling: a 4-step method, the 7 most common objections, what each one really hides and a sample answer you can adapt for each.
Find a prospect's email address: reliable and legal methods
Find a business email address: common formats, free methods, enrichment tools, verification before sending and the rules set by the French CNIL.
Ideal customer profile (ICP): define it from your best customers
Ideal customer profile (ICP): how it differs from a persona, a method based on your 10 best customers, a sample ICP sheet and LinkedIn targeting.
How to qualify a B2B prospect: 4 questions before writing, then live
How to qualify a B2B prospect: lead vs prospect, 4 questions to ask yourself before writing, and the ones to ask in the meeting, with BANT for SMBs.
Prospecting metrics: the 5 numbers to track every week
Prospecting metrics: the 5 numbers to track every week, how to read them to find what is blocking, and how to set realistic goals for your prospecting.
Trade show prospecting: what to do before, during and after
Trade show prospecting: the buying signals to spot before the doors open, the opening line to write, and how to turn a booth conversation into a meeting.
Who really makes B2B buying decisions? Find the right contact first
Who makes B2B buying decisions: the roles in the buying committee, who signs depending on company size, and how to pick the right contact before you write.
Before a company buys: the B2B buying journey and the dark funnel
The B2B buying journey and the dark funnel: the 5 stages before first contact, the public traces they leave and the right moment to write to a prospect.
How to get a B2B meeting: the 4-step method, from buying signal to booked call
How to get a B2B meeting in 4 steps: go from a buying signal to a booked call. Detect, qualify, engage, meet, with real examples throughout.
B2B sales prospecting in 2026: what works and what no longer does
B2B sales prospecting in 2026: what no longer works (volume, generic messages) and what still does (buying signals, a real opener, follow-up to a meeting).
How do you find a business problem to launch a startup?
Finding a business problem to launch a startup: set your hypotheses, check them in interviews, throw out bad data, then decide and execute. Step-by-step method.
Good and bad questions for a customer discovery interview
Customer discovery interview: the good and bad questions to ask, using the “Mom Test”. Talk about past facts, not opinions or promises about the future.