Method and meetingsB2B lead generation: 10 methods, and why to start from a signal
B2B lead generation: 10 methods compared on effort, time to first leads and lead quality, and why starting from a buying signal leads to meetings.
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B2B prospecting method
From the first signal to the meeting, step by step.
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Method and meetings
Method and meetingsObjection handling: the 7 B2B sales objections and what to say
B2B sales objection handling: a 4-step method, the 7 most common objections, what each one really hides and a sample answer you can adapt for each.
Method and meetingsFind a prospect's email address: reliable and legal methods
Find a business email address: common formats, free methods, enrichment tools, verification before sending and the rules set by the French CNIL.
Method and meetingsIdeal customer profile (ICP): define it from your best customers
Ideal customer profile (ICP): how it differs from a persona, a method based on your 10 best customers, a sample ICP sheet and LinkedIn targeting.
Method and meetingsHow to qualify a B2B prospect: 4 questions before writing, then live
How to qualify a B2B prospect: lead vs prospect, 4 questions to ask yourself before writing, and the ones to ask in the meeting, with BANT for SMBs.
Method and meetingsProspecting metrics: the 5 numbers to track every week
Prospecting metrics: the 5 numbers to track every week, how to read them to find what is blocking, and how to set realistic goals for your prospecting.
Method and meetingsTrade show prospecting: what to do before, during and after
Trade show prospecting: the buying signals to spot before the doors open, the opening line to write, and how to turn a booth conversation into a meeting.
Method and meetingsWho really makes B2B buying decisions? Find the right contact first
Who makes B2B buying decisions: the roles in the buying committee, who signs depending on company size, and how to pick the right contact before you write.
Method and meetingsBefore a company buys: the B2B buying journey and the dark funnel
The B2B buying journey and the dark funnel: the 5 stages before first contact, the public traces they leave and the right moment to write to a prospect.
Method and meetingsB2B sales appointment setting: from buying signal to meeting in 4 steps
Sales appointment setting in 4 steps: go from a buying signal to a booked B2B meeting. Detect, qualify, engage, meet, with real examples throughout.
Method and meetingsB2B sales prospecting in 2026: what works and what no longer does
B2B sales prospecting in 2026: what no longer works (volume, generic messages) and what still does (buying signals, a real opener, follow-up to a meeting).
Method and meetingsHow do you find a business problem to launch a startup?
Finding a business problem to launch a startup: set your hypotheses, check them in interviews, throw out bad data, then decide and execute. Step-by-step method.
Method and meetingsGood and bad questions for a customer discovery interview
Customer discovery interview: the good and bad questions to ask, using the “Mom Test”. Talk about past facts, not opinions or promises about the future.