How to add value in a prospecting message: what to offer, profession by profession
Add value in a prospecting message by offering a sample of the result, not the service. Ideas by profession, how to word it, and where it stops working.
Openers and messages
Write the message that gets read among all the others.
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Hyper-personalized outreach: why your message sounds like AI, and how to find the right tone
Hyper-personalized outreach: why an overly precise message sounds like AI, when to leave the signal out, and how to give AI your tone. With examples.
Cold email deliverability: SPF, DKIM, DMARC and warm-up
Cold email deliverability: SPF, DKIM and DMARC explained simply, Gmail and Yahoo sender rules, the secondary domain, warm-up and handling bounces.
Cold email: 12 mistakes that send you to spam or the trash
Cold email mistakes: 6 technical mistakes that send you to spam, 6 content mistakes that get your message deleted, and the fix for each one of them.
Cold email subject lines: examples built from a signal
Cold email subject lines: what gets emails opened, how to write one from a buying signal, examples for each situation, and the subject lines to avoid.
How to end a prospecting email: 15 closing lines that get replies
How to end a prospecting email: why "I look forward to hearing from you" fails, 3 types of endings and 15 closing lines sorted by situation.
Meeting request email: when to ask, plus 6 templates
Meeting request email for B2B: when to ask for the meeting, what to write, which subject line to use and 6 short templates for each situation.
Prospect follow-up email: when to follow up and what to write
Follow-up email for prospects: when to follow up after a first message, how many follow-ups to send, 4 angles that get replies, and when to stop.
Prospect says "not interested": how to reply and keep the door open
Prospect "not interested": what this refusal really hides, how to reply to each type of no, and when to reach out again to a prospect who said no.
Prospecting emails: 20 examples built from a signal
Prospecting email examples: the structure of a good email and 20 short examples sorted by signal (new role, hiring, trade show, funding round).
Sales opening lines: examples built on a buying signal
Sales opening lines: a 4-step method to write one from a buying signal, 8 examples by situation, and the stock phrases you should drop for good.
Why your prospects don't reply, and what changes at the right time
Why your prospects don't reply: the 6 causes, 3 before/after openers built on a real signal, and how to take it all the way to the meeting.
B2B cold calling: how to improve it by calling for a real reason
B2B cold calling works better with a real reason to call than with a better script. Method, before and after openers, and how to move to the meeting.