Buying signals on Instagram

The venues and brands that open, move or reinvent themselves, often here first.

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Instagram feed

Live

Instagram signal · 5h ago by MeetMagnet

Lea Chapman

Expansion manager, Moorland Builders Merchants, 7 branches

Announced a new branch in Exeter

What we spot on Instagram.

From signal to meeting.

The signal

Instagram · Post

“Our 8th branch opens in Exeter on 3 November.”

The opener

It starts from the topic, never from the signal: no “I saw that you…”.

The conversation

  • Hi Lea, A new branch is often the moment to rethink the trade counter area, where builders spend most of their time. How are you picturing it in Exeter?

  • For now we're copying the layout of the other branches. Why do you ask?

  • We fit out builders merchants, from the counter to the racking, and that's usually where you win back usable space. Has the interior work started?

  • Not yet, we're waiting on quotes. Worth comparing.

  • How about Thursday at 10 am, or the same time the following week? 20 minutes on a video call with the floor plan. The invite will go to l.chapman@moorlandmerchants.co.uk, is that right?

  • Let's do Thursday at 10 am. Yes, that's right.

MeetingLea ChapmanMeeting booked

Who uses it.

Acoustea, acoustic panels

Example

Acoustic treatment for offices, coworking spaces and restaurants.

The Wharf 12, a coworking space in Bristol, shows its extension works with a large open-plan room, opening in September.

Great room taking shape at The Wharf 12. In big open spaces, noise often becomes members’ first complaint. Have you planned anything on the acoustics side?

What we cannot see.

  • Private accounts, stories and messages cannot be used. Likes there are unreliable: we rely on posts and comments.
  • The accounts belong to venues and brands: we then have to identify the decision-maker.

Other sources

Go further

Your next customer might be liking a video on TikTok, posting on LinkedIn, getting a review on Trustpilot, asking a question on Reddit, hiring on Indeed, commenting on a YouTube video, announcing a new plant in the press, following a brand on Instagram, getting a Google review.

30 minutes to see the signals in your market and the first prospects we would contact for you.