Buying signals on Reddit

The companies asking for an alternative to their tool, right when they are comparing.

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Reddit signal · 25 min ago by MeetMagnet

Josh Reed

Workshop manager, Brunel Sheet Metal, 12 people

Looking for a production tracking tool

What we spot on Reddit.

From signal to meeting.

The signal

Reddit · Question

“Simple production tracking tool for a team of 12?”

The opener

It starts from the topic, never from the signal: no “I saw that you…”.

The conversation

  • Hi Josh, In a 12-person workshop, a tracking tool mostly has to stay easy to keep up to date. What's the bigger headache for you, logging the data or making use of it?

  • Logging it. Nobody has time to fill in the current tool. What have you got?

  • Tracking that fills itself in from the workstation tablet, in two taps. What matters most to you, cycle times or scrap?

  • Cycle times, mainly. We want to switch tools this quarter.

  • Happy to. How about Thursday at 10 am, or the same time the following week? 20 minutes on a video call. I'll send it to josh.reed@brunelsheetmetal.co.uk, is that right?

  • Fine for Thursday at 10 am. Yes, that's the right address.

MeetingJosh ReedMeeting booked

Who uses it.

Trackwell, production tracking software

Example

Subscription software for production tracking, for workshops of 10 to 50 people.

The workshop manager at Vasey Sheet Metal (Leeds, 12 staff) asks on Reddit for a simple production tracking tool.

In a 12-person workshop, a production tracking tool mostly has to stay easy to fill in. Where does it get stuck most for you: entering the data or using it?

What we cannot see.

  • Votes are anonymous: we only see posts and comments. With no clue about the company, the signal stays market information.
  • Reddit is mostly English-speaking: B2B volume is good for UK and US targets, much lower for other European markets.

Other sources

Go further

Your next customer might be liking a video on TikTok, posting on LinkedIn, getting a review on Trustpilot, asking a question on Reddit, hiring on Indeed, commenting on a YouTube video, announcing a new plant in the press, following a brand on Instagram, getting a Google review.

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