When a leader talks about their problem on air, they hand you the best possible opener.
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Podcasts signal · 1d ago by MeetMagnet
Ellie Vincent
Managing director, Vincent Print, 45 staff
Spoke about growing her team
A growth bottleneck described
“The head of a manufacturing SME explains that his real bottleneck is finding technicians.”
For: Recruitment, staffing, training
A project announced on air
“A founder says she is opening a second workshop next year.”
For: Property, equipment, financing
Lessons learned about a tool
“A sales director talks about switching CRM and what did not work.”
For: Integrators, competing vendors
The signal
Podcasts · Episode
“Going from 45 to 100 people without breaking everything”
The opener
It starts from the topic, never from the signal: no “I saw that you…”.
The conversation
Hi Ellie, Your episode on growing your team was really down to earth. What worries you most for what's next, hiring or structure?
Structure. Middle managers, mainly. Is that something you work on?
It is. We train people promoted to manager from within, over their first six months. How many are in that position on your side?
Four, soon six. I'm interested.
How about Thursday at 10 am, or the same time the following week? 20 minutes on a video call. Invite to ellie.vincent@vincentprint.co.uk, is that right?
Happy to, Thursday at 10 am. Yes, that's right.
MeetingEllie VincentMeeting booked
TechnicianFirst, industrial recruitment
ExampleRecruiting technicians for manufacturing SMEs.
The head of Perrott Engineering (Coventry, 70 staff) says on a regional podcast that two machine setter roles have been vacant for six months.
Two machine setter roles vacant for six months, as you mentioned on the podcast: that profile often goes to the big groups. What have you tried so far?
Other sources
Go further
Your next customer might be liking a video on TikTok, posting on LinkedIn, getting a review on Trustpilot, asking a question on Reddit, hiring on Indeed, commenting on a YouTube video, announcing a new plant in the press, following a brand on Instagram, getting a Google review.
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