Spot the decision-makers who talk about your topic or react to it, and write to them at the right time.
LinkedIn feed
Live
LinkedIn signal · 2h ago by MeetMagnet
Max Holden
Sales director, Pennine Packaging, packaging machinery, 140 staff, Halifax
Just took over sales at Pennine Packaging
Reacts to posts on your topic
“A regional director with several sites is interested in the pressure leaders live with, and how not to treat it as…”
For: Executive coaches, training, HR consulting
Comments on a post about the problem you solve
“A purchasing manager wants to know how other plants deal with late deliveries from their subcontractors.”
For: Subcontractors, SaaS vendors, consulting
Reacts on a competitor’s or market player’s page
“The finance director of an SME is comparing e-invoicing solutions as the deadline approaches.”
For: SaaS vendors, accounting firms
Follows webinars or events on the topic
“A branch manager is training up on managing a remote team.”
For: Training, coaching, organisational consulting
Posts about a difficulty they face
“The founder of an SME shares how tiring it is to carry every decision alone since the company started growing.”
For: Coaches, consultants, fractional executives
Hires for a role linked to what you sell
“A manufacturer is hiring a buyer to rebuild its panel of subcontractors.”
For: Subcontractors, recruitment, sales tools
Starts a new job
“A new operations director has just taken over a plant and is meeting all the suppliers.”
For: Any B2B supplier
Announces a project
“A mid-sized company opens a new production workshop, a start-up raises funds to grow abroad.”
For: Manufacturing, financing, recruitment, export
The signal
LinkedIn · New role
“Starting a new position as Sales Director at Pennine Packaging.”
The opener
It starts from the topic, never from the signal: no “I saw that you…”.
The conversation
Hi Max, Congratulations on the new role. In the first few months you usually inherit a pipeline you didn't build. Where are you planning to start?
Thanks. I'm meeting the team first, nothing's decided yet.
Makes sense. We work with sales directors who've just arrived, mostly on how the team finds new business. What does that rely on today?
Trade shows and word of mouth, mainly. There's work to do, happy to talk.
How about Thursday at 10 am, or the same time the following week? 20 minutes on a video call. I'll send it to max.holden@penninepackaging.co.uk, is that right?
OK, Thursday at 10 am it is. Yes, that's the right address.
MeetingMax HoldenMeeting booked
Aline Ecault, executive coach
One-to-one coaching for business leaders: mental load, decisions, balance.
A regional director running several sites is interested in the pressure leaders live with.
Pressure is part of your role as a multi-site leader. But it should not become normal. Would you like to talk about your priorities at the moment?
Positive reply 47 minutes after sending, quoting the sentence word for word, then a video meeting.
SAS Blenet, precision machining
Series-machined parts for aerospace, defence, rail and medical.
The chairman of an industrial group wants to reduce his dependence on distant suppliers.
Many manufacturers are looking for a machining subcontractor closer to home, so that a problem on one part does not stop an assembly line. Which series-machined parts are you working on at the moment?
The prospect replied and suggested a video call. 5 opportunities in the very first month of prospecting.
Other sources
Go further
Your next customer might be liking a video on TikTok, posting on LinkedIn, getting a review on Trustpilot, asking a question on Reddit, hiring on Indeed, commenting on a YouTube video, announcing a new plant in the press, following a brand on Instagram, getting a Google review.
30 minutes to see the signals in your market and the first prospects we would contact for you.